Mielespaña
What I Did
Web Design & Development, Automations, Mail Marketing, Seo.
Building Mielespaña’s Website and Infraestructure
Building MielEspaña’s website was both challenging and rewarding. From the early stages of setup to the final adjustments, every detail was fine-tuned to ensure a good customer experience and optimize conversion rates. Throughout, I focused on maintaining the brand’s mission of bringing raw, natural Spanish honey to households across Spain. It was crucial that the site embodied the artisan quality and authenticity that define the brand.
In addition to developing the e-commerce structure, I implemented several enhancements, including automated email campaigns, targeted SEO strategies, and a Google Sheets integration for product data management and stock control. This setup also enabled efficient order tracking, providing the team with optimal control over inventory and orders.
Brand & Design
Even though laying the foundational brand image wasn't my primary responsibility, I actively contributed to various design elements and sections of the website. I also ensured that the overall brand feeling was maintained, keeping consistency across all pages and channels.
Technology & Implementation
The website was built with WordPress, Divi Builder, and WooCommerce as the e-commerce platform. Performance was optimized through caching with Divi and LiteSpeed.
The product pages were dynamically generated using custom fields, Divi’s Theme Builder, and custom PHP, with data imported from Google Sheets via WP All Import. This Google Sheets integration also tracks stock levels, syncing in-store and online sales back to WooCommerce using cron jobs.
Additionally, webhooks were set up to log order details in Google Sheets automatically, with the data processed to create and track orders.
Seo & Mailing Campaigns
For SEO, I conducted a keyword study and developed a strategic document to guide our approach. To rank for these keywords, we focused on two main strategies: optimizing product pages to be as content-rich and SEO-friendly as possible, and creating related, high-quality articles with the same emphasis on content and SEO optimization.
For email marketing, we used MailerLite to integrate forms and pop-ups, creating automated email flows for subscribers. Additionally, I set up automations to trigger after product purchases and other key actions.
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