Best jewelry website designs

7 hand-checked jewelry website designs, including Relive by Coco, All Blues and TIGRIS. Each example links to the live site and shows its fonts, colours and the platform it's built on.

Covers jewellers and jewellery brands. Curated by Jeppesen, a design and development studio for detail-driven businesses.

7 examples · Fashion & Accessories · Updated October 2026

7 jewelry website examples

A note from Jeppesen

Want a jewelry website that belongs on this list?

Jeppesen designs brands and websites for detail-driven businesses whose work is better than their current presentation. One studio for strategy, identity, motion and a custom-built website, so the result looks as good as what you do.

What the best jewelry website designs have in common

Patterns across the 7 sites above, measured from each live homepage.

Light or dark

86% light

6 of 7 open on a light background, 1 on a dark one.

Built with
  1. Shopify3 sites
  2. Nuxt2 sites
  3. Storyblok2 sites
  4. Next.js1 site
Motion and tools

Video on the homepage57%

WebGL or canvas29%

Klaviyo3 sites

GSAP2 sites

Lenis2 sites

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Jewelry websites: FAQ

What are jewelry websites built with?

Shopify is the most common platform here (3 of 7 sites), followed by Nuxt and Storyblok. Sites without a recognisable platform are usually custom built.

Should a jewelry website have a light or dark design?

86% of the jewelry websites here open on a light background and 14% on a dark one. Both work: pick the one that suits your photography and brand, then use the other sparingly for contrast.

How were these jewelry websites chosen?

Each site comes from a design award gallery or a studio's published client work, was screenshotted from the live site, sorted into its niche and then checked by hand. Sites that are unfinished, parked or hidden behind popups are left out.

How much does a jewelry website cost?

It depends on scope: a site with a full brand identity, custom design and a CMS costs more than a template. For a realistic range for your business, try our free branding and website budget calculator, or see what's included in a Jeppesen brand and website project.

Can Jeppesen design my jewelry website?

Yes. Jeppesen is a one-partner studio for strategy, visual identity, motion and custom-built websites, working with detail-driven businesses whose work is better than their current brand and website. Book a 30-minute call to talk about your project.