Best fashion brand website designs

10 hand-checked fashion brand website designs, including Di Pierro Brand Store, marry&bride and Roberto Collina. Each example links to the live site and shows its fonts, colours and the platform it's built on.

Covers clothing and apparel brands and labels. Curated by Jeppesen, a design and development studio for detail-driven businesses.

10 examples · Fashion & Accessories · Updated October 2026

10 fashion brand website examples

A note from Jeppesen

Want a fashion brand website that belongs on this list?

Jeppesen designs brands and websites for detail-driven businesses whose work is better than their current presentation. One studio for strategy, identity, motion and a custom-built website, so the result looks as good as what you do.

What the best fashion brand website designs have in common

Patterns across the 10 sites above, measured from each live homepage.

Light or dark

60% light

6 of 10 open on a light background, 4 on a dark one.

Built with
  1. Shopify7 sites
  2. Astro1 site
  3. Next.js1 site
  4. Nuxt1 site
  5. Storyblok1 site
Motion and tools

Video on the homepage40%

WebGL or canvas10%

Klaviyo6 sites

Lenis4 sites

Calendly1 site

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Fashion Brand websites: FAQ

What are fashion brand websites built with?

Shopify is the most common platform here (7 of 10 sites), followed by Astro and Next.js. Sites without a recognisable platform are usually custom built.

Should a fashion brand website have a light or dark design?

60% of the fashion brand websites here open on a light background and 40% on a dark one. Both work: pick the one that suits your photography and brand, then use the other sparingly for contrast.

How were these fashion brand websites chosen?

Each site comes from a design award gallery or a studio's published client work, was screenshotted from the live site, sorted into its niche and then checked by hand. Sites that are unfinished, parked or hidden behind popups are left out.

How much does a fashion brand website cost?

It depends on scope: a site with a full brand identity, custom design and a CMS costs more than a template. For a realistic range for your business, try our free branding and website budget calculator, or see what's included in a Jeppesen brand and website project.

Can Jeppesen design my fashion brand website?

Yes. Jeppesen is a one-partner studio for strategy, visual identity, motion and custom-built websites, working with detail-driven businesses whose work is better than their current brand and website. Book a 30-minute call to talk about your project.