If your work is premium but your brand looks average, plan 5.000€ – 15.000€ with a solo studio, 15.000€ – 40.000€ with a small studio. Pre-revenue starters are 2.500€ – 8.000€.
Branding & website budget calculator
Your work is exceptional. Your brand and website should be too. Get a realistic budget range based on revenue, sector and goals — no email required.
Yearly revenue:
01/04250.000€
0€5.000.000€ +
Sector:
02/04Main goal for next 12 months:
03/04Where does the brand need to live?
04/04Recommended range
12.300€ – 17.700€
Looking for a studio to work with? Check out or work or directly book a call.
TL;DR: how much does branding + website cost?
Pre-revenue: 2.500€ – 8.000€. Small business with a solo studio: 5.000€ – 15.000€. Same scope with a small studio: 15.000€ – 40.000€. Agency: 50.000€+. Formula used here: yearly revenue x 4–7% x sector x goal x reach.
How this branding budget calculator works
This calculator estimates what you should budget for branding, motion and web design + development in 2026. It starts from your yearly revenue, then adjusts for how competitive and visual your market is.
The formula
Yearly revenue x 4–7% x sector x goal x reach = recommended range. Small companies invest closer to 7%, companies near 5M€ closer to 4%. We then show ±18% to give you a realistic range, not a false-exact number.
- Base rate: 7% at 20k€ revenue, sliding to 4% at 5M€ revenue
- Sector: SaaS, ecommerce, beauty 1.2x. Hospitality 1.1x. Health 1.05x. B2B services 0.9x.
- Goal: launch or get clients 1.0x, raise prices 1.15x, expand / fundraise 1.2x
- Reach: digital only 1.0x, digital + light print 1.15x, full physical 1.4x
How much does branding cost in 2026?
You pay for strategy and decisions, not just a logo. A useful way to think about it:
| Provider | Typical range | Best for |
|---|---|---|
| Starter | 2.500€ – 8.000€ | Pre-revenue, logo + mini identity + landing |
| Solo studio | 5.000€ – 15.000€ | Strategy + identity + custom site |
| Small studio | 15.000€ – 40.000€ | Larger team, research, guidelines |
| Agency | 50.000€ + | Complex orgs, multi-market rollout |
What pushes you up or down?
If you need to be understood instantly, trusted on quality, and remembered against interchangeable competitors, you need strategy, not decoration. That means discovery, positioning, logo suite, typography, color, art direction and guidelines. Packaging, signage and photo shoots add on top.
How much does custom web design and development cost?
Landing page: 3.000€ – 7.000€. Custom business site: 7.000€ – 15.000€. Ecommerce or complex marketing site: 12.000€ – 30.000€+. I build custom in Astro with GSAP animations and Sanity CMS — faster and more distinctive than templates, and easy for you to edit after handover.
What is included in a Jeppesen-type project?
- 1. Brand Strategy + 2. Visual Identity + 3. Motion direction
- 4. Web Strategy + 5. Web Design in Figma + 6. Web Development
- Sitemap, copy, image prep, desktop + mobile, SEO basics, CMS training
Why bundle brand, motion and web together?
Doing them separately costs 20–30% more. Strategy, copy, photography and the design system are shared. More important: your site will actually match your brand, move like your brand with motion, and turn appreciation into enquiry with a clear path to contact. One partner keeps it connected.
Who built this?
I’m Jeppesen — a one-partner studio for strategy, identity, motion and web. I work with quality-led studios, architects, consultants, hospitality, health and SaaS teams who need to be understood, trusted, remembered and chosen — and be ready for what’s next without starting over. Seerecent workor get in touch.
Branding cost FAQs
Strategy, logo suite, typography, color, guidelines, motion direction, Figma web design for desktop + mobile, Astro development, GSAP animations and Sanity CMS. Copy, imagery and guidelines finalized at handover.
Landing page 3.000€ – 7.000€. Custom business site 7.000€ – 15.000€. Ecommerce or complex builds 12.000€ – 30.000€+. Custom code is faster and more distinctive than templates, and Sanity makes it easy to edit.
As an optional extension. Logo loops, intros/outros and motion graphics add personality wherever your brand appears. Doing it with identity + web is cheaper than adding later.
One partner means strategy, design and build stay connected. Agencies will be 2-3x this calculator for the same scope, marketplaces will be cheaper but usually without strategy or custom development.
A planning range, not a quote. Based on solo / small-studio pricing in Europe 2025-2026 for branding, motion and web. Send your result for an exact fit.
Last updated: September 2026. Based on solo / small-studio pricing in Europe 2025–2026.