Best boutique hotel website designs

12 hand-checked boutique hotel website designs, including the fig, The Drake and Jägerhof Hotel Passeiertal. Each example links to the live site and shows its fonts, colours and the platform it's built on.

Covers small, design-led or independent hotels and guesthouses. Curated by Jeppesen, a design and development studio for detail-driven businesses.

12 examples · Hospitality & Travel · Updated October 2026

12 boutique hotel website examples

A note from Jeppesen

Want a boutique hotel website that belongs on this list?

Jeppesen designs brands and websites for detail-driven businesses whose work is better than their current presentation. One studio for strategy, identity, motion and a custom-built website, so the result looks as good as what you do.

What the best boutique hotel website designs have in common

Patterns across the 12 sites above, measured from each live homepage.

Light or dark

92% light

11 of 12 open on a light background, 1 on a dark one.

Built with
  1. WordPress5 sites
  2. Webflow4 sites
  3. Next.js1 site
  4. Nuxt1 site
  5. TYPO31 site
Motion and tools

Video on the homepage50%

WebGL or canvas25%

Lenis8 sites

GSAP5 sites

SynXis2 sites

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Boutique Hotel websites: FAQ

What are boutique hotel websites built with?

WordPress is the most common platform here (5 of 12 sites), followed by Webflow and Next.js. Sites without a recognisable platform are usually custom built.

Should a boutique hotel website have a light or dark design?

92% of the boutique hotel websites here open on a light background and 8% on a dark one. Both work: pick the one that suits your photography and brand, then use the other sparingly for contrast.

How were these boutique hotel websites chosen?

Each site comes from a design award gallery or a studio's published client work, was screenshotted from the live site, sorted into its niche and then checked by hand. Sites that are unfinished, parked or hidden behind popups are left out.

How much does a boutique hotel website cost?

It depends on scope: a site with a full brand identity, custom design and a CMS costs more than a template. For a realistic range for your business, try our free branding and website budget calculator, or see what's included in a Jeppesen brand and website project.

Can Jeppesen design my boutique hotel website?

Yes. Jeppesen is a one-partner studio for strategy, visual identity, motion and custom-built websites, working with detail-driven businesses whose work is better than their current brand and website. Book a 30-minute call to talk about your project.